What Forbes says about MLM's and the future

     In an article in Forbes, Robert Laura, talks about MLM’s being a solution for the boomers that are facing  retirement . He believes that  the industry is poised for explosive growth and can be a major solution  to the current retirement savings crisis. AARP estimates that half of all baby boomers (76 million) are interested in starting a business. The average 50 y/o has less than 50,000 in retirement savings, and people will need to find a way to save more money or generate more money   and continue these practices throughout retirement.  Many boomers are looking for solutions.  Most MLM and direct selling programs provide training and support. As retiree’s realize they need to keep busy, need to feel needed, and connected to others, these companies are very appealing.

     Daria M. Brezinski PhD, a psychologist and former marketing director of a marketing magazine, says that “many people don’t realize that MLM companies are successful because they satisfy many important human needs, such as feeling significant, connections, learning new things, and making a difference.”  He relates that “when human needs are being met, they don’t focus solely on the financial aspects.”

     The author believes that starting a business for retirement income will become a significant trend in the 21^st century. He estimates that the industry will experience larger than life growth, spurred by baby boomers wanting to affect their retirement.

~Forbes