In an article in Forbes, Robert Laura, talks
about MLM’s being a solution for the boomers that are facing retirement . He believes that the industry is poised for explosive growth
and can be a major solution to the
current retirement savings crisis. AARP estimates that half of all baby boomers
(76 million) are interested in starting a business. The average 50 y/o has less
than 50,000 in retirement savings, and people will need to find a way to save
more money or generate more money and continue these practices throughout
retirement. Many boomers are looking for
solutions. Most MLM and direct selling
programs provide training and support. As retiree’s realize they need to keep
busy, need to feel needed, and connected to others, these companies are very
appealing.
Daria M.
Brezinski PhD, a psychologist and former marketing director of a marketing
magazine, says that “many people don’t realize that MLM companies are
successful because they satisfy many important human needs, such as feeling
significant, connections, learning new things, and making a difference.” He relates that “when human needs are being met,
they don’t focus solely on the financial aspects.”
The author
believes that starting a business for retirement income will become a
significant trend in the 21st century. He estimates that the
industry will experience larger than life growth, spurred by baby boomers
wanting to affect their retirement.
~Forbes